Similarly when you launch a new product after lot of hard work on market research, getting right product at the right price point, it become essential to give a nice Press Release or Product Review for media to cover the launch. This helps the product take off properly after the launchand reduces the chances of failure. But remember that unlike in yester-years now people don’t rely on morning newspaper for news updates but rather on Twitter and Facebook feed. So we should provide content to customers in the way they prefer.

A press release from an organization is an official announcement that it issues to the news mediaanswering the “who, what, why, where and how."

Blog posts and guest blogs need to be highly engaging and still have a right call to action subtly placed in them. These help in improving search rankings and in interlinking product pages thus improving chances of conversion and getting repeat website visitors.

Finally all the text content needs to be SEO optimized to help the website rank organically and get best quality traffic on product pages which further helps in sales conversions.